
Customized Packages & Pricing to Fit Any Budget
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New or seasonal lodging properties (vacation rentals, B&Bs, cabins, inns) and food & beverage businesses (cafΓ©s, food trucks, diners, fast casual)
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π§ Foundational Business Review
One 60-minute virtual consultation to discuss your business goals, service structure, guest experience, and challenges
Customized service flow analysis (guest check-in/check-out, table service, order-to-delivery process, etc.)
2-page Action Plan with prioritized improvements across operations, marketing, and guest engagement
Recommendations for aligning your brand and customer experience with your target audience
π Marketing Starter Kit
30-day customized marketing calendar featuring content prompts, promo ideas, and locally relevant events
5 branded Canva social media templates with editable links (content themes: product/room highlights, behind-the-scenes, staff spotlights, etc.)
1 print-ready asset: choose from a flyer, basic menu, or rack card β professionally designed for print or display
Google Business Profile: full setup or optimization with focus on SEO, business categories, booking/contact buttons, and review strategies
π οΈ Operations Tools & Setup Guidance
Intro to free or low-cost business tools for point-of-sale, booking, scheduling, and customer communication
Recommendations may include: Square, Guesty, Newbook, Homebase, Canva, Mailchimp, GoogleWorkspace
πΊ Customization Focus (Choose 2)
Tailored mini-projects designed for your business type. Delivered through virtual coaching + custom templates and tools.
π‘ For Lodging Businesses:
OTA Listing Optimization
Airbnb, VRBO, or Booking.com profile review
Keyword, headline, photo, and pricing suggestions
Includes OTA Optimization Checklist + guest messaging tips
Digital Guest Welcome Guide & House Rules Template
Custom-branded welcome guide with local recommendations, check-in/out info, contact sheet, and house rules
Editable Canva or Google Doc format
Room Readiness Checklist + Cleanliness SOP
Customizable cleaning and prep checklist for daily turns, deep cleans, and seasonal maintenance
Simple visual SOP (PDF format) with brand integration
π½οΈ For Restaurants & F&B:
Menu Audit + Food Costing Support
Virtual menu review for layout, pricing, item categorization, and upsell opportunities
Basic food cost tracking template with pricing tips and waste reduction advice
Promotional Menu Design + Upsell Strategy
One seasonal or limited-time offer menu (e.g., lunch special, weekend brunch, βlocal favoritesβ)
Branded and print-ready (PDF and Canva)
Guide for staff on upselling techniques and featured item placement
Kitchen Workflow & Station Planning (Remote)
Task breakdown and zone mapping for BOH (prep, cook, dish, expo)
Printable daily opening/closing checklists
Food safety best practices + sanitation checklist with digital log templates
π¦ Deliverables:
2-page Action Plan
Editable Canva templates for marketing and SOPs
Food cost calculator or checklist tools (as applicable)
PDF guest welcome guide or promotional menu
Google Business optimization results
Folder with all assets, organized by topic
π§© What You Provide:
Menu/product list, logo files, photos (if available)
Access to existing listings or POS tools (if applicable)
1-hour kickoff call with decision-maker or owner
Feedback/approval on drafts within 48 hours for timely delivery
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2β3 Weeks
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Up to 12 Hours
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Starting at: $500
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Busy operators of boutique hotels, inns, lodges, full-service restaurants, resorts, and multi-department attractions who need hands-on support managing people, systems, marketing, and brand consistency, without hiring a full-time manager or specialist.
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π§ Embedded Monthly Operations Support
Up to 60 hours per month of flexible support across operations, marketing, admin, and HR
Weekly virtual check-ins (Zoom, phone, or video)
Slack or email support for real-time troubleshooting, reviews, and guidance
Monthly Performance Dashboard Report including action items, guest feedback themes, and team benchmarks
Focus on solving real-time problems, improving consistency, and catching whatβs falling through the cracks
π Operational Strategy & Systemization
Monthly refinement of Standard Operating Procedures (SOPs) for key departments (up to 2 per month)
Staff workflow mapping, shift expectations, and communication structure
Digital checklist library (opening, closing, room turnover, inventory, safety)
Recommendations and virtual setup of low-cost systems: POS, booking, inventory, payroll, and training tools
Quarterly labor & vendor cost analysis to reduce waste and boost margin
π Marketing Department-In-A-Box
20β25 branded graphics/posts per month (flyers, menus, social media, email, print)
1 short-form professional video/month (edited from your content or built from virtual consultation shot list)
1β2 paid ad campaign setups/updates per month (Facebook, Instagram, Google, or local media)
Support for specials/promotions, seasonal events, loyalty programs, or themed guest engagement campaigns
Brand guide maintenance and seasonal messaging updates
π§βπ³ Team Development & HR Support
Custom policy/procedure manual built over time (10β20 pages total)
Job descriptions, onboarding tools, and digital training materials
Hiring & recruiting support (job ads, screening assistance, interview structure)
Conflict resolution coaching and 90-minute virtual leadership check-in each month
Optional monthly virtual training for staff (e.g., hospitality basics, handling complaints, upselling, cleanliness standards)
π΅οΈ Mystery Guest Visits β Quarterly (1 per quarter)
Remote or in-person (where available) mystery guest experience
Includes:
Booking/ordering process audit
Guest communication scoring
Cleanliness, staff interaction, menu or room accuracy
Follow-up evaluation or review response
Delivered in a formal PDF Mystery Guest Report with scorecard, key observations, and recommendations
Optional travel-based visits: Add $150 + meal/stay reimbursement
πΊ Customization Focus Areas (Ongoing)
Unlike fixed packages, Hill & Hollow evolves with your business and allows custom prioritization month to month.
Examples include:
Seasonal menu rollouts & promo campaigns
Multi-property operations alignment
Weekly shift feedback forms and scorecards
Brand repositioning or redesign
Local event participation planning
Google/TripAdvisor/Yelp response strategy and review campaigns
π¦ Deliverables:
Monthly Progress Dashboard (PDF)
Shared digital resource drive (SOPs, templates, checklists)
20β25 monthly marketing graphics/posts
1 short video/month
Updated staff tools (manuals, job descriptions, interview guides)
Quarterly Mystery Guest Report (if selected)
π§© What You Provide:
Weekly or biweekly check-in with owner or designated team lead
Menus, photos, branding materials (as available)
Feedback and team access for ongoing improvements
Admin access to social media accounts, Google Business, and listings (as needed)
Reimbursement for any agreed-upon mystery guest visits (meal or lodging)
This package is ideal for owners/operators who want to grow, scale, or simply offload the daily stress of managing every little detail, and instead gain a strategic partner focused on consistency, revenue, guest satisfaction, and long-term success.
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Ongoing Monthly Retainer (3-month minimum)
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Up to 60 Hours per Month
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Starting at: $3500/month
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Operating small businesses, restaurants, cafΓ©s, B&Bs, cabins, boutique hotels, and attractions, ready to improve performance, boost guest satisfaction, and strengthen their brand.
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π§© Business Systems & Guest Experience Assessment
90-minute virtual walkthrough (screen share or video call) to evaluate operations from the guestβs perspective
Review of booking/ordering process, communication, on-site experience, and follow-up
3β5 key systems reviewed (e.g., reservations, team workflow, payment processes)
Deliverable: PDF Guest Journey Map and Top 10 Opportunities Report
π§βπ³ Staff & Role Organization Support
Review of team structure (up to 6 roles) and responsibilities
Create or improve 3 customized job descriptions (FOH, BOH, or lodging roles)
Editable Shift Schedule Template (Excel or Google Sheets)
Guidance on simple, scalable team communication methods using tools like Homebase or Slack
π Marketing Strategy & Content Support
60-day marketing & promotion calendar with suggested events, seasonal pushes, and guest engagement content
10 branded Canva templates for social media or digital use (e.g., menus, specials, guest quotes, testimonials)
2 display-ready marketing designs: choice of rack card, table tent, door hanger, mini menu, etc.
1 promotional video or animated graphic created from your existing media (10β30 seconds, branded, vertical or landscape format)
π΅οΈ Mystery Guest Visit (Remote Review Option)
Optional feature for added insight into real guest or customer experiences.
One Mystery Guest Service Review (Virtual or On-Site)
Includes full booking or ordering test (virtual reservation + phone/email interaction)
Follow-up call or dine-in/takeout experience (restaurant) OR online booking process + review response (lodging)
Full 20+ point evaluation report with screenshot documentation and mystery shopper feedback
Focus areas: ease of access, communication tone, speed, accuracy, professionalism
π If a physical visit is needed (within Missouri or neighboring areas), add $150 + reimbursement of meal/lodging expenses -or- provide comped lodging & food/beverage at business.
πΊ Customization Focus (Choose 2)
Tailored remote mini-projects that deliver real results, tools, and templatesβselected based on your business needs.
π‘ For Lodging Businesses:
OTA Listing Optimization β Deep dive into your Airbnb, VRBO, or Booking.com listing with keyword, pricing, and image feedback
Branded Guest Welcome Guide β Editable PDF or Canva guide with custom cover, check-in instructions, local recs, and house rules
Room Readiness Checklist & SOP β Daily cleaning/turnover workflow with custom printable checklists + deep-clean cycle planner
π½οΈ For Restaurants & F&B:
Menu Audit + Food Cost Strategy β Layout analysis, cost vs. price comparison, and basic profitability suggestions
Seasonal or Promotional Menu Design β Two specials menus (e.g., happy hour, lunch combo, weekend brunch), fully branded + upsell guide
Kitchen Station & Task Flow Plan β BOH role planning, zone map (cold, hot, prep), and daily opening/closing checklist templates
π¦ Deliverables:
Guest Journey & Opportunities Report
60-Day Marketing Plan + Templates
Promotional Video/Graphic
Custom Role Descriptions, Checklists, and Guides
Mystery Guest Report (if selected)
Organized digital folder with all assets + implementation guidance
π§© What You Provide:
Menu(s), booking link, or online listings
Staff overview or current team roles
Logo files and brand images (if available)
Participation in virtual meetings and prompt feedback on drafts
Reimbursement for any agreed-upon guest stays or meals (if mystery review is selected)
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4-6 Weeks
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Up to 24 Hours
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Starting at: $1300
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This plan offers short-term, high-impact executive leadership for small hospitality businesses in transition, growth, or crisis. Acting as a Task Force GM or Contracted Director of Operations, this engagement provides structured oversight while supporting stabilization, team development, and leadership succession.
π¨ Ideal For:
Ownership groups or operators in between General Managers
Facilities recovering from poor management or rapid turnover
Seasonal or event-based properties needing temporary executive presence
Takeovers or acquisitions needing leadership continuity
Business launches or soft openings requiring rapid onboarding + systems
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π§ Executive Oversight & Day-to-Day Management
Acts as interim GM/Director of Operations
Up to 60 hours per week, available 5β6 days a week on-site work, with optional virtual oversight
Full coordination with ownership or leadership team on weekly benchmarks and goals
Daily task assignments and follow-through with department leads
Operational KPIs introduced and tracked weekly (labor %, RevPAR, average check, guest satisfaction, etc.)
Real-time communication via Slack, Zoom, phone, or email
π System Implementation & Organizational Structure
Development or refinement of SOPs for Front Office, Housekeeping, F&B, Maintenance, and Guest Experience
Staff workflow redesign, shift responsibilities, and accountability structures
Setup or optimization of:
POS/booking system (Square, Lodgify, ResNexus)
Scheduling and communication tools (Homebase, Slack)
Inventory and vendor management templates
Creation of a comprehensive Operations Manual (digital & editable)
π₯ Team Leadership, Hiring & Replacement GM Assistance
Staff morale and culture coaching
Team meetings, one-on-one feedback sessions, and daily huddles
Recruitment coordination for replacement GM or key department leads
Write and post job descriptions
Assist with resume reviews and interviews
Help onboard and train incoming GM or Ops Lead
Deliverable: Leadership Transition Plan with process continuity documentation
π Marketing & Brand Alignment Support
Aligns service strategy with existing branding and guest expectations
Setup or improvement of guest communication: confirmations, feedback loops, upsell prompts
Coordination with in-house or third-party marketing teams for:
Seasonal menu or service launch
Promotional calendar
Social media post guidance (no direct management unless scoped separately)
π΅οΈ Mystery Guest Experience (Optional Add-On)
Simulated guest booking and evaluation during and after engagement
Mystery Guest reports (x2) include feedback on:
Service consistency
Cleanliness, amenities, and guest readiness
Booking and response accuracy
Team interactions and overall experience
Optional in-person mystery visit (Add: $250 + travel/lodging reimbursement)
π¦ Deliverables Include:
30/60/90-Day Execution Timeline (adjusted weekly)
Weekly Performance Dashboards and Staff Reports
Custom Operations Manual (10+ SOPs)
Job Descriptions and Hiring Support Materials
Transition Plan + GM Handoff Documentation
Optional Mystery Guest Reports
Shared Google Drive with all files, forms, SOPs, and team tools
π§© Client/Owner Provides:
Weekly check-ins and approvals
Designated leadership contact on property (if not full onsite)
Access to property documents, systems, and tools
Any travel reimbursements (if limited site visits are included)
Reimbursement for meals/stays if mystery guest option is selected
π§ Summary:
This plan gives your property the benefit of an experienced GM or Director of Operations, without the delay or expense of a long-term hire. With a clear structure, built-in leadership transition, and expert execution, The Ozark Frontier Plan is your best solution for stability, structure, and results.
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Ongoing Monthly Retainer (3-month minimum)
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Up to 60 Hours per Month
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Starting Rate: $55/hour
Availability: Up to 60 hours/week
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Established lodges, cabins, inns, restaurants, cafΓ©s, and seasonal attractions ready to improve consistency, team structure, and marketing while creating a more professional, guest-ready business.
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π§ Full Remote Operations Audit
Two virtual walkthrough sessions (split by department or area)
Business intake form to gather operational flow, key metrics, and current processes
Review of booking system, guest communications, staff structure, scheduling, and service procedures
Operations Audit Report with detailed findings across Front-of-House, Back-of-House, and Admin/Systems
π Custom Standard Operating Procedures (SOPs)
Written SOPs for 3β5 core processes (e.g., opening/closing, guest check-in/out, shift turnover, inventory checks)
Includes custom-branded SOP templates (PDF + editable Word/Google Docs)
Visual workflows or checklists for guest readiness and team transitions
Optional: multi-departmental flowchart (lodging + food & beverage combined)
π§βπ³ Team & Culture Development Tools
Anonymous team feedback survey (customized to business type)
Team Morale Action Plan based on feedback & common friction points
90-minute Virtual Leadership Coaching Session (for owner, manager, or lead staff)
Templates for job expectations, recognition tools, and shift huddles
Up to 5 job descriptions and org chart (customized roles)
π Marketing Expansion Kit
90-day integrated marketing calendar (print, digital, social, event-driven)
15 branded content templates (Canva format) including promos, guest reviews, local collaborations, and team spotlights
3 print-ready assets (e.g., updated menu, event flyer, brochure, or rack card)
1 Highlight Video or Photo Collection
Option A: HospIQ edits client-submitted photos/clips
Option B: Remote content guidance with shot list & upload instructions
π΅οΈ Mystery Guest Stay or Visit (1 - 2 Times)
Optional but strongly recommended for businesses seeking objective guest insights.
Mystery Guest books and experiences a full stay or meal
Full evaluation report based on 25+ service standards
Includes:
Booking & communication review
Cleanliness and presentation scoring
Staff interaction notes
Accuracy of listings, menu, or promotions
Delivered in a formal Mystery Guest Experience Report + action recommendations
Note: If a physical visit is possible within Missouri or a neighboring region, add $150 + reimbursement of meal or stay. Remote-only mystery evaluations can include simulated bookings and guest inquiries with follow-up audits.
πΊ Customization Focus (Choose 2)
These optional add-ons are built into your package and tailored to your type of business.
π‘ For Lodging Businesses:
OTA Listings Deep-Dive β Airbnb, VRBO, Booking.com listing optimization with focus on images, keywords, pricing, and guest messages
Housekeeping Flow Plan β Cleaning & inspection checklists, weekly task planner, and room turnover standards
In-Room Branding & Guest Communication β Digital or printable welcome booklet, check-out reminder, feedback prompt, and local recommendations
π½οΈ For Restaurants & F&B:
Menu Rework + Feature Item Strategy β Menu layout feedback, pricing optimization, and 2 branded specials or upsell menus
BOH Task + Station Structure Plan β Mapping of prep, cook, and clean roles; includes staff assignments and task planner
Guest Feedback System Setup β In-person and digital review strategies, signage, post-meal touchpoints, and review response templates
π¦ Deliverables:
Full Operations Audit Report
Branded SOPs, checklists, and staff materials
Marketing calendar, video, and templates
3 professional design assets (menus, flyers, signage)
Mystery Guest Experience Report (if included)
All materials organized in a client Google Drive folder
π§© What You Provide:
Access to menus, listings, marketing materials, org chart (if available)
1β2 virtual meetings with ownership and management
Staff participation in survey (anonymous, digital)
Branding elements (logo, colors, fontβif available)
Reimbursement for meal/stay if mystery guest experience is included
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6-8 Weeks
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Up to 40 Hours
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Starting at: $2500
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The Build Your Own Plan is perfect for small businesses that want expert consulting without the full package price tag. Whether you're a vacation rental owner, cafΓ© operator, restaurant manager, or boutique lodging provider, this flexible, a la carte service model lets you choose the exact support you need across operations, marketing, HR, staffing, branding, and guest experience.
From mystery guest stays to menu audits, SOP development to hiring support, weβve broken down all our services into clear, affordable options. You stay in control of your budget, timeline, and priorities.
π Perfect For:
New or seasonal businesses getting off the ground
Owners who want targeted fixes without full packages
Operators planning for a soft relaunch or busy season
Businesses prepping for a leadership transition
Teams with internal staff who just need the right tools
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Browse the Service Menu
Review our detailed list of a la carte consulting services. Each service includes a description, estimated hours, and a starting rate.Pick What You Need
Choose as few or as many services as youβd like β operations, marketing, staff management, design, or systems support. Weβll help you prioritize if youβre unsure where to start.Book Your Consultation
Schedule a free 30-minute discovery call to confirm your selections, timelines, and goals. Weβll offer recommendations based on your business size, season, and current challenges.Receive Your Custom Quote
Youβll get a transparent proposal based on the services you selected, estimated hours, and final pricing. We require a signed agreement and a deposit before work begins.Get To Work!
All deliverables are customized, brand-aligned, and built for easy implementation. Youβll receive professional tools, training documents, marketing content, and 1:1 support along the way.
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Startup or Seasonal Business
2β3 services (e.g. menu design, OTA review, SOPs)
$500β$950
Established Small Business
4β6 services (e.g. SOPs, training tools, marketing)
$1,000β$1,800
Multi-Department Property
6β10 services (full operations + marketing support)
$2,000β$3,500
Transition or Relaunch
8β12 services (includes mystery guest, rebrand support)
$3,500β$5,000
Task Force / GM Oversight (6+ wks)
Weekly executive services (see Ozark Frontier Plan)
$3,300/week
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Fully customized strategy and tools
Branded SOPs, templates, and marketing materials
Weekly communication and file sharing
Optional add-ons: photo editing, staff training, guest surveys
Optional site visit or content shoot (additional fee)
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π§ Operations Audit & Action Plan
Description: Remote review of daily business flow with a 2-page priority improvement report.
Time: 2β3 hours
Starting at: $225π SOP Development (Per Process)
Description: Custom-branded Standard Operating Procedure for 1 workflow (e.g., shift change, guest check-in, food prep).
Time: 2β3 hours per SOP
Starting at: $150π Full Departmental SOP Package (5 SOPs)
Description: Complete documentation of 5 key operational processes with staff-ready training language.
Time: 10β12 hours
Starting at: $625π Shift Schedule & Task Planner
Description: Custom weekly team schedule and shift checklist template (includes staff role planning).
Time: 2 hours
Starting at: $125π¦ Vendor & Inventory System Setup
Description: Basic spreadsheet system for tracking inventory levels, supplier contacts, and cost trends.
Time: 3β4 hours
Starting at: $200 -
π₯ Custom Job Descriptions (Set of 3)
Description: Role-specific job descriptions aligned with business type and staffing goals.
Time: 2β3 hours
Starting at: $135π Staff Handbook (Up to 20 Pages)
Description: Policy and procedure manual for team expectations, dress code, conduct, and compliance.
Time: 6β8 hours
Starting at: $575π§βπ« Virtual Leadership Coaching Session
Description: 90-minute coaching session with owner or manager + summary report with action steps.
Time: 1.5 hours
Starting at: $195π Recruiting & Hiring Support
Description: Job ad copy, resume review support, and screening/interview prep (per position).
Time: 3β4 hours
Starting at: $250 -
π 30-Day Marketing Calendar
Description: Fully customized monthly content plan including promotions, social post ideas, and email focus.
Time: 2β3 hours
Starting at: $175π¨ Social Media Content Templates (Set of 10)
Description: Canva-based branded templates designed for posts, stories, or flyers.
Time: 3β4 hours
Starting at: $195π° One-Time Promo or Seasonal Campaign Design
Description: Digital or print-ready flyer, ad, or campaign materials for events or seasonal promos.
Time: 2β3 hours
Starting at: $150π¬ Promo Video Editing (Up to 60β90 sec)
Description: Edited promotional video using client-provided photos/video (voiceover or text overlay optional).
Time: 5β6 hours
Starting at: $425π§ Google Business Profile Optimization
Description: Full profile setup or optimization with SEO-rich content, photos, and response templates.
Time: 2β3 hours
Starting at: $150π§Ύ Menu or Service Flyer Design
Description: Print-ready design for your menu, services list, or in-room/FOH display.
Time: 2β3 hours
Starting at: $125 -
π OTA Profile Review (Airbnb, VRBO, booking.com)
Description: Listing audit with keyword feedback, pricing insights, and photo optimization tips.
Time: 2β3 hours
Starting at: $150π Digital Guest Welcome Guide
Description: Editable Canva or PDF guest welcome guide with house rules, local recs, and property details.
Time: 3β4 hours
Starting at: $225π§Ό Cleaning Checklist & Turnover SOP
Description: Branded housekeeping checklist + daily, deep clean, and guest readiness standards.
Time: 2 hours
Starting at: $125 -
π Menu Audit + Food Costing Spreadsheet
Description: Review of menu layout, pricing, item popularity, and an editable food cost tracking tool.
Time: 3β4 hours
Starting at: $225π₯ Seasonal Menu or Promo Menu Design
Description: Print-ready or digital menu layout for limited-time offers, brunch, drinks, etc.
Time: 2β3 hours
Starting at: $150πͺ Kitchen Workflow + Task Map
Description: BOH layout planning (cold line, grill, prep, dish), including task breakdown per station.
Time: 3β4 hours
Starting at: $200 -
π΅οΈ One-Time Mystery Guest Visit β Restaurant/Attraction
Description: Secret visit with 20+ point service evaluation, booking/ordering review, and staff interaction scoring.
Time: 2β3 hours
Starting at: $150 + meal reimbursementπ Mystery Guest Stay β Lodging
Description: Anonymous overnight stay or simulation with full guest journey audit, booking review, and check-in evaluation.
Time: 5β6 hours
Starting at: $295 + cost of lodging -
ποΈ Guest Journey Mapping
Description: Step-by-step mapping of guest experience from discovery to departure with recommendations.
Time: 3β4 hours
Starting at: $175π§° Business Startup Toolkit
Description: Logo guidance, brand identity basics, basic pricing structure, and launch checklist.
Time: 5β6 hours
Starting at: $350π§βπΌ Temporary GM/Operations Oversight (Hourly/Weekly)
Description: Contracted hands-on leadership during transition periods. (See Ozark Frontier Plan)
Rate: $55/hr
Min Commitment: 6β8 weeks
Letβs Talk About Solutionsβ¦
At HospIQ Consulting, we assist clients by developing tailored solutions and customized packages that align perfectly with their budget and unique operational needs.
Our approach ensures that quality service is never compromised while implementing smarter hospitality strategies designed to optimize efficiency and enhance guest satisfaction.
By focusing on cost-effective measures without sacrificing excellence, we help businesses achieve sustainable growth and a competitive edge in the hospitality industry.